DIGITAL MARKETING FOR FOOD INDUSTRY

Wine stores and wineries

Companies engaged in the production, distribution and sale of wine are those that are dedicated to the production of wine from the planting of the vine to the bottling and marketing of their products. It has a team that knows the sector and speaks languages such as German, English and Italian.

Digital services for vineyards, wineries, wine shops and enotourism

Being citizens of Requena, one of the most important wine producing areas in Spain, the Utiel-Requena appellation of origin, we know this sector first hand. What’s more, in the entire Utiel-Requena area we would be delighted to promote wine tourism to make its wonderful wines known to the world, of which we are deeply in love.

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Web design and development

An attractive and functional website is essential for any business seeking an online presence. The right web design and development can enhance the user experience, drive conversion and improve customer interaction

SEO

Search engine optimization (SEO) is critical to improving a company’s online visibility. SEO services can include keyword optimization, website performance improvement, link building and search engine optimized content creation.

Data analysis

It is essential to know the objective reality of the situation in which the business finds itself. Tools are used to analyze user behavior, time spent, pages visited and actions taken.

ADS Campaigns

Digital advertising includes online ads, social media advertising, search engine advertising and remarketing advertising. Digital advertising services can help businesses reach targeted audiences and increase conversion.

E-commerce

Selling online through e-commerce is becoming increasingly popular in the Food Tech industry. E-commerce services can include setting up an online store, managing online payments, integrating shopping carts and order tracking.

Social media management

Social media is an important tool for interacting with customers and increasing brand awareness. Social media management services can include creating content, publishing posts, and monitoring and responding to customer comments and messages.

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Characteristics of the companies related to the wine sector

In the case of wineries, they are responsible for the production and bottling of wines and may have their own vineyards or buy grapes from third parties. In addition, many wineries offer wine tourism services, such as guided tours of the facilities and wine tastings.

On the other hand, wine tourism companies offer services related to wine tourism, such as winery tours, wine tastings, wine pairings, tastings and activities related to local culture and gastronomy. These companies can be small and focus on a single activity, such as winery visits, or larger and offer a wide variety of services.

As for the distribution and sale of wine, there are specialized companies that handle the marketing of wines produced by wineries, either through physical stores or online sales platforms. These companies can be intermediaries between wineries and consumers, or they can market their own brands of wine.

Digital solutions for companies in the wine industry

Branding and design development: A good brand image and an attractive design can make a difference in wine sales and in the appeal of a wine tourism experience. It is important to have a strong and consistent visual identity across all communication channels.

Digital marketing: Social media, email marketing and online advertising are fundamental tools to promote wines and wine tourism services, as well as to attract new customers. A good digital marketing plan can help reach more people and increase sales.

Web development: A well-designed and easy-to-navigate website can be a powerful tool to promote wines and wine tourism services. It is important to have a website that reflects the quality of the products and services offered.

Development of communication and public relations strategies: Public relations and media communication can help raise awareness of the brand and products, as well as build a positive reputation in the marketplace.

Development of sales strategies: Sales strategies, both online and offline, can help drive sales of wine and wine tourism services. It is important to have a solid sales plan that is consistent with the brand image and overall marketing strategy.

Developing export strategies: For wineries that want to expand their market internationally, it is important to have a well-structured and developed export plan. This may include participation in international trade fairs, finding new distributors and adapting the marketing strategy to foreign markets.

Development of wine tourism strategies: For wineries that offer wine tourism services, it is important to have a specific marketing and promotion plan for this area. This may include the creation of tourism packages, the organization of events and collaboration with other players in the tourism sector.

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More Sales

We provide you with all the tools, strategies and all our know-how within the food industry to increase the sales of your products and services.

Branding

We create and manage your brand image. The main objective of branding is to establish the identity of your company and position it in the minds of consumers effectively.

CRO

We focus on increasing the conversion rate of your website, performing professional analysis of your online store and target audience to identify opportunities for improvement.

Shall we talk?

A digital marketing team specialized in your sector. We know that trust must be earned day after day, and we will do it through communication, transparency and results. The attention and results that your business deserves. Contact us.